What is pay per click (PPC)?
Pay per click (PPC), also known as pay per bid or paid listings is a service provided by some companies e.g Google, Overture. The pay per click service allows advertisers to pay for the traffic delivered from the search engine.
Pay per click search engines, pay for placement or pay for ranking search engines, are a highly cost-effective way to attract website visitors and targeted website traffic
Pay Per Click (also known as Pay Per Ranking, Pay Per Placement or Pay Per Position) enables you to list your site at the top of the search engine results by advertising on keywords that best describe your product or service.
The higher you bid, the higher your advertisement will be displayed in the list. You pay only when a searcher or clicker clicks on your listing to look at your website.
You don't pay to list, you only pay for clicks or click throughs. This way you only pay for the traffic to your site, there are no other hidden costs. |
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A PPC listing on a search engine results page typically consists of a title, which usually is your website's name or perhaps a short heading (around 50 characters maximum) and also a short (usually no more than 200 characters long) description of your service or some promotional wording.
Some search engines strictly control the text that can appear in the listing, while others are more open to using the advertiser's own text.
The actual cost of such advertising really does depend upon how popular or how competitive your "target keyword" or "key phrase" is.
The Google’s AdWords ™ advertising programme is perhaps the best online marketing process that is available to any business right now. Website promotion - Promote your website to a target audience> Google AdWords is the market leader in Pay per Click marketing. You can get immediate results within minutes of setting up your Google Adwords campaign..
Google Adwords is the brand name for Google's popular pay-per-click advertising. Google is regarded as the top search engine today. Ask the Google Search Engine to perform a search, and when you look at the results page, you'll see down the right-hand side of the page Google Adword Advertisements.
These advertisements are placed by companies using Google AdWords campaigns and the Google Adword Programme. These advertisements are placed there by Google. As participants in this automated auction, each of these advertisers is bidding for a particular keyword. They only pay if someone is interested enough to click on the advertisement; if nobody clicks on the ad, the cost is zero.
Read more about how we can manage your Google Adword Campaign for you............
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